AI visibility diagnostic for law firms

Your next client may ask an AI before they ask Google.

We find out what ChatGPT, Gemini, Claude and Perplexity say when someone asks for a firm like yours, and what to fix so the answer includes you.

Checked on
  • ChatGPT
  • Gemini
  • Claude
  • Perplexity
ChatGPTGeminiClaudePerplexity

Who's a good immigration lawyer in Houston for a spouse green card?

A few firms people often mention:

  1. 1
    Example Firm A
    Family-based immigration, Spanish-speaking
    Named
  2. 2
    Example Firm B
    Office on Westheimer Rd, free first consult
    Old address
  3. 3
    Your firm?
    Not named in this answer
    Missing
Illustrative example. Fictional firms, not live AI output.

Sample grid

Question grid

Illustrative, not live AI output
Question grid: Estate planning. Whether each assistant names the firm for each buying question.
Buying questionChatGPTGeminiClaudePerplexity
“Best estate planning lawyer near me for a blended family”NamedNamedWrong detailsNot named
“Who can set up a living trust in Austin?”Not namedNamedNamedNot named
“Affordable will and power of attorney attorney”Wrong detailsNot namedNot namedNamed
“Estate lawyer who speaks Spanish in Houston”Not namedNot namedNot namedNot named
“Do I need a lawyer for probate in Texas?”NamedNot namedNamedWrong details
  • Named
  • Named, details wrong
  • Not named
Example: named in 10 of 20 answers

Why you need this

The shortlist is being written without you.

  1. i.

    People ask full questions now.

    “Who can help my family with a green card in Houston?” An assistant answers with a few names, not a page of links.

  2. ii.

    You can't see the answer from your desk.

    There is no ranking report for AI answers. Unless someone asks the questions, you don't know if you're named, missing or described wrongly.

  3. iii.

    Wrong details cost calls.

    An old address, a practice area you dropped, a language you don't offer: assistants repeat what they find on directories and reviews.

How it works

How an AI answer gets made, and where we step in.

Assistants don't invent firms. They read what's published about you. We fix what they read.

What happens today

01 · Client

“Spouse green card lawyer in Houston who speaks Spanish?”

asks

02 · AI assistant

  • ChatGPT
  • Gemini
  • Claude
  • Perplexity

Same question, different answers

replies

03 · The answer

  • Example Firm A
  • Example Firm B
  • Your firmnot named

Sources assistants read

  • Google Business Profile
  • Legal directories
  • Old listing · wrong address
  • Client reviews
  • Your website
  • Local news
we record

What we do

04 · Diagnostic

  • Named or not
  • Details right or wrong
  • Who's named instead
  • Sources cited

05 · Fix list

  1. 1Correct the old listing
  2. 2Add a Spanish-language page
  3. 3Ask recent clients for reviews

Re-run monthly to track change

fixes update what assistants read

Simplified diagram. Fictional firms; assistants weigh sources differently.

What we do

Ask, record, fix.

One fixed-fee diagnostic, then optional monthly work on the fix list.

01 · Ask

Your clients' questions

Real buying questions for your practice areas and city, agreed with you, asked on four assistants and repeated.

02 · Record

What they say about you

Whether you're named, how you're described, which firms appear instead, and the sources behind each answer.

03 · Fix

A plan, in order

Profiles, directories, reviews and site pages to correct first, ordered by effort. You approve every change.

What you receive

A report you can read in one sitting.

  • The full question grid, assistant by assistant
  • Every wrong detail, with where it came from
  • The firms named in your place
  • An ordered fix list, yours to keep

AI answers change run to run. We report what we saw and never promise mentions or rankings.

Questions about the AI visibility diagnostic

What is an AI visibility diagnostic?

We ask real buying questions for your practice areas and city on ChatGPT, Gemini, Claude and Perplexity, then record whether your firm is named, how it is described, which firms appear instead, and which sources the answers cite.

Why would a law firm need to know what AI assistants say?

People now ask full questions and an assistant answers with a few names instead of a page of links. There is no ranking report for AI answers, so unless someone asks the questions you cannot know whether you are named, missing or described wrongly.

What do I receive?

A report you can read in one sitting: the full question grid by assistant, every wrong detail with where it came from, the firms named in your place, and an ordered fix list that is yours to keep.

Do you guarantee that AI assistants will mention my firm?

No. AI answers change from run to run. We report what we saw and never promise mentions, citations or rankings.

Find out what AI assistants tell your next client.

Request a diagnostic